Merchant website checklist

This checklist contains essential elements that every merchant should include on their website. Including these elements can speed up the approval process for the underwriting team, while also providing a trustworthy and positive experience for users visiting the website. Key aspects to focus on include a professional looking home page, easily accessible contact information, transparent legal documents and a secure shopping cart.

• Professional homepage: Ensure the homepage looks professional.
• Contact information: The website should clearly display the business's address, phone number, and email address.
• Terms & conditions and privacy policy: The website must have clearly stated terms & conditions and a privacy policy.
• Secure shopping cart: The shopping cart should be secure, with transparent pricing for each product.
• Card brand logos: Full-color logos of accepted card brands should be displayed.
• Business model: The business model should be clear and free from any deceptive marketing practices.
• Product/service clarity: The products or services being sold should be clearly depicted.
• Pricing transparency: All prices, including any down payment or deposit requirements, should be upfront.
• Customer assurance: The website should detail the refund, return, cancellation policy, and any warranty or guarantee.
• Shipping details: Shipping methods and estimated timeframes should be clearly stated.
• SSL certificate: Confirm the presence of a valid SSL Certificate